top of page

Five Types of Negotiation


Negotiation is the process of discussing and reaching a mutually beneficial agreement between two or more parties. Different types of negotiation strategies can be employed depending on the situation, the goals of each party, and the desired outcome.

Here are five common negotiation types:

1. Compete: This strategy involves focusing on achieving your goals and interests, often at the expense of the other party. It can be useful when you have a strong position of power, and you want to maximize your gains. However, it can also lead to a win-lose outcome, which may damage the relationship between the parties.

2. Collaborate: This strategy involves working together with the other party to find a mutually beneficial solution. It can be useful when both parties have important goals that need to be met, and a win-win outcome is desired. Collaboration requires good communication and trust between the parties and can be time-consuming.

3. Avoid: This strategy involves avoiding negotiation altogether. It can be useful when the issue is not important or when the cost of negotiating is higher than the potential benefits. However, avoiding negotiation can also lead to missed opportunities and unresolved conflicts.

4. Accommodate: This strategy involves focusing on meeting the needs of the other party, often at the expense of your own goals. It can be useful when the relationship with the other party is important, and you want to show goodwill. However, accommodating too much can lead to a loss of power and control.

5. Compromise: This strategy involves finding a middle ground that meets the needs of both parties. It can be useful when both parties have important goals but are not willing or able to collaborate fully. Compromise requires both parties to be willing to give up something in order to reach an agreement.

The choice of negotiation strategy depends on various factors, such as the nature of the issue, the power balance between the parties, and the importance of the relationship. It's essential to select the right strategy and to adapt it as the negotiation progresses. Successful negotiation requires good communication, empathy, and the ability to identify and create value for both parties.

bottom of page